POCO POCO RECORDS

Founded in the UK in 2010 by creative duo The Daydream Club (Adam Pickering and Paula Pickering), Poco Poco Records began as a self-made platform born out of a desire for artistic independence. Rather than wait for the music industry to catch on, Adam and Paula launched the label to release their own music on their terms.

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Their debut release, the stripped-back acoustic album Overgrown, arrived in November 2010 and set the tone for what would become a career defined by creative freedom and sonic exploration. Over the years, their genre-defying work has earned them syncs with brands like Burberry, Harrods, Merrell and Homegoods, and garnered over 100 million streams - proof that the DIY route can lead to remarkable success.

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In 2023, the duo expanded the scope of Poco Poco Records, transforming it from a personal outlet into a home for boundary-pushing music of all kinds. Rooted in a deep love of diverse sounds and styles, the label now embraces collaborations, side projects and new musical personas. From indie-folk to electronic, ambient to neo-classical, alt-pop to experimental jazz - no genre is off limits. If the music has heart, it has a place at Poco Poco Records.

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